Meet the BYTX Coaching Team
Our expert coaches bring decades of combined experience in strength, endurance, and performance training. Each program is personalized to your goals, schedule, and current fitness level, whether you’re training for a triathlon, improving general fitness, or aiming for a body transformation. With BYTX Coaching, you get structured plans, ongoing guidance, and accountability, so you never have to train alone. Discover how our team can help you build strength, increase endurance, and achieve lasting results

Meet the Team
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John Hendren
Founder & Lead Coach
Professional strength coach, 2x Ironman & 8x Ironman 70.3 finisher, and former fitness model. With 12+ years of experience, John specializes in body transformation, triathlon training, and strength coaching.He works with:
Beginners starting their triathlon journey
Clients aiming to get lean and aesthetic-focused
Elite athletes seeking strength training only, including Olympic medalists, Kona podium finishers, and world record holders
John’s approach: Personalized, results-driven coaching to help you train smarter, perform better, and reach your full potential.
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Corina Bello
Triathlon Coach
Medical doctor, Ironman 70.3 Age Group winner, and Top 12 finisher at the Ironman 70.3 World Championships. Corina transformed her life from severe mental health challenges to world-class triathlete in under two years—proving what’s possible when resilience and purpose meet dedication.
She works with:
Intermediate and advanced triathletes aiming for long-distance races
Female athletes focusing on health, performance, and endurance
Athletes balancing demanding careers with training
Age-group competitors chasing podiums and championship slots
Endurance athletes with medical considerations, leveraging her expertise as both a doctor and coach
Corina’s approach: Evidence-based, personalized coaching that combines medical insight, performance training, and mental resilience. She helps athletes train smarter, perform better, and develop the confidence and mindset to excel on race day and in life.
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Becky Bruhwiler
SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.